Why add video?

With video now accounting for 82% of all online traffic, incorporating it into your marketing strategy isn’t optional - it’s essential. Listings that include video receive up to 403% more enquiries than those without, making it one of the most powerful tools to boost interest. But not all video is created equal. I use short-form content to capture attention on social media, and long-form video to give potential buyers a complete, immersive view of the property on your listing and website. Each format plays a key role in driving engagement and turning interest into action.

  • Buyers don’t land on Rightmove by accident - they’re actively searching. By showcasing your property with high-quality video, you’re not just listing a home; you’re capturing attention and creating an emotional connection. Video turns passive browsers into engaged buyers, especially when a great property is presented in a compelling way.

  • Property listings that include video consistently attract more listing views, boost website traffic, and improve your visibility on Google. They also enhance the performance of your email campaigns by increasing both open rates by 7% and click-through rates by 300% - giving your marketing a measurable edge.

  • Properties marketed with video are, on average, 21% more likely to sell, achieve up to £6,500 more in sale price, and sell as much as 20 days faster. Video isn’t just a nice addition - it’s a proven tool to drive better results.